About Us

In the Fall of 2016 Asher was transitioning out of a 10-year public accounting career and had some flexibility as he planned the building of his own firm.  So, when Russell asked if he would be interested in hiking Mount Kilimanjaro in Tanzania, Africa, Asher said, “why not?”  It was on this trip into the clouds that they dreamed up Flexible Dieting Consultants.  On their daily hikes they discovered they had complementary skill sets and a shared passion for business building.  So instead of returning from Africa and starting a CPA firm, Asher instead spent his time working with Russell to design and set up a business to coach the flexible dieting lifestyle.